Beyond the Seven Touches Myth
What Actually Moves Donors to Action?
Free Live Interactive Webinar
Thursday, November 19, 2026
12:00 PM Central | 1:00 PM Eastern
WHAT ITS ABOUT
You've probably heard that it takes seven touches to get someone to give.
But here's the problem: There's no credible evidence that seven is some magic number that turns prospects into donors.
Yet this idea has been repeated so often that it's become accepted fundraising wisdom. We've built communication strategies, outreach plans, and donor engagement activities around a number that doesn't tell us whether we're actually creating meaningful relationships.
And even if seven touches did work, shouldn't we be asking a better question?
Is more contact really the most effective way to move someone toward giving?
Because contact isn't the same as connection. And activity isn't the same as influence.
You can contact someone seven times, seventeen times, or seventy times and still never create meaningful engagement.
And sometimes one conversation changes everything.
So if the number of touches isn't what moves donors to action, what does?
Join Maryanne Dersch, founder of Courageous Communication and creator of the Donor Flow Framework, for a free, interactive webinar that challenges conventional fundraising wisdom and explores what actually creates donor momentum without chasing, convincing, or pressure.
What You'll Walk Away With
A clearer understanding of why counting touches isn't enough and the difference between donor contact and meaningful engagement.
The ability to recognize where donor relationships get stuck.
An introduction to the four stages of Donor Flow: Awareness, Interest, Connection, and Action.
A more intentional next step for a real donor or prospect relationship, without relying on pressure or persistence alone.
Who This Is For
This webinar is for nonprofit executive directors, development professionals, fundraising leaders, and board members who:
Feel like they're constantly chasing donors.
Are doing plenty of outreach but aren't seeing meaningful engagement.
Want stronger donor relationships without adding more activity to an already overwhelming workload.
Are frustrated with fundraising tactics that emphasize contact over connection.
Want to create consistent, sustainable donor momentum.
Come Ready to Think Differently
This isn't just another presentation about fundraising best practices.
It's an interactive working session.
Bring a real donor or prospect relationship you're thinking about. Together, we'll explore where that relationship is in the Donor Flow process, what might be missing, and what a meaningful next step could look like.
Because the goal isn't more touches. It's more meaningful connection.