Turn Your Board into Powerful Donor Connectors
How board members can support donors from awareness to action—without pressure
If your board cares about your mission but hesitates around fundraising, this session will show you a clearer, more natural way to engage them.
🗓 Wednesday, May 6
🕧 12:30 PM EST
⏱ 1 hour (includes live Q&A)
👉 [Register Now]
Many nonprofit leaders face the same challenge:
How do we get board members involved in fundraising?
Board members often care deeply about the mission—but feel uncertain about how to participate in donor conversations.
And when fundraising is framed only as “making the ask,” many hesitate… or disengage altogether.
The reality is:
Fundraising is rarely a single moment.
It’s a journey.
And when you understand that journey, new opportunities open up for your board to contribute—without pressure or awkwardness.
In this webinar, you’ll learn how to apply the Donor Flow Framework, which shows how supporters typically move toward giving:
Aware → Interest → Connect → Act
Each stage creates a meaningful role for board members to participate in ways that feel natural and effective.
Instead of asking board members to “fundraise,” you can invite them to participate as:
• Ambassadors who increase awareness
• Connectors who introduce people to your mission
• Relationship builders who deepen engagement
• Advocates who help supporters move toward action
When board members understand where they fit, fundraising becomes a shared effort—not a source of pressure.
During this one-hour session, you’ll learn:
• The four stages of the Donor Flow Framework
• Why many boards struggle with fundraising
• Where board members can contribute most effectively
• How to engage your board without pressure
• Practical ways to involve board members in donor relationships
This session is ideal for:
• Nonprofit CEOs and Executive Directors
• Development Directors and Fundraisers
• Board members who want to support fundraising more effectively
About Maryanne Dersch
Maryanne Dersch works with nonprofit leaders and fundraisers to build authentic relationships with donors and partners.
Her work focuses on helping organizations hear “yes” more often by strengthening connection, communication, and influence.
Join us to discover how your board can become powerful partners in the donor journey.